"We are Ladies and Gentlemen serving Ladies and Gentlemen."
Horst H. Schulze, Capella Hotel Group
How would a Customer Experience "Utopia" look like for your business or service? In this current business environment where all products and services have been commoditized, what strategies can we implement to engage our customers/clients/guests to remain truly loyal and with us on their own terms. Should we break some rules to stop hiding behind the policies and procedures to attain the ultimate impact in Customer Experience? Maybe this can only happen with creative common sense, empathetic thinking together with employee engagement, training and empowerment.
- Consistency always and at all touch points
- Make the customer feel like a human as opposed to a transaction just being processed and subject to the policies and procedures of the company they are doing business with
- Engage with creative, innovative and empowered sales/service individuals that solve issues with flexibility and don't have to try to hide behind the company rules but instead find customized solutions
- "I want to proactively feel like returning to this company again and again in the future and to be compelled to recommend them to people around me" is what your customers could be saying
- Satisfied customers/clients/guests will inevitably give you referrals leading to increased business organically